The same interview, run through the ODI prioritization. Twenty-four desired outcomes, each scored on importance and satisfaction, plotted as a landscape, so the under-served separate cleanly from the well-served. Then mapped back onto the jobs they belong to.
The landscape
Importance against satisfaction
Each outcome sits where its importance meets how well today's workflow satisfies it. Below the served line, important but unsatisfied, is open opportunity. Above it, the workflow already does enough.
Open opportunity · important, unsatisfied (below the line)Served · satisfaction meets importanceOver-served · the workflow already does enough
Satisfaction with current workflow →
Served line · satisfaction = importance
Importance →
The ranking
Twenty-four outcomes, by opportunity
Rank by
RankOutcomeImp · Sat · AbleOpp.Gap
The job maps
Six jobs, eight universal steps
Every outcome belongs to a step of a job. Laid out this way, the opportunity stops being a list and becomes a place: administering the product, where prepare and execute carry the heaviest unmet demand.
After the demand read
You’ve seen where the demand is. Now place it in the verdict.
This lens scores twenty-four outcomes and finds the top-opportunity set. They cluster in administering the product: the same upstream authorship every other lens names.