The Shift Transformation

Which change is worth making?

Nine frictions, each rewritten as a state change, then ranked by how badly Catherine wants the shift and how ready it is to build.

Ranked Graded

The finding

Rank by

The world as it is ◇ the world it could be Now → ideal · want · ready

Now → ideal is Catherine’s current and desired rung on each shift’s 7-point scale. Want and Ready are our reading of the interview and of feasibility, not measured scores.

After the shift

You’ve seen which change is worth making. Now read it six other ways.

This lens ranks the possible transformations. The most wanted are the ones the site can least build: they are authored upstream, in the product’s design. That is where the other lenses keep landing too.

Back to all seven lenses and the verdict →